While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Visitors buy flowers at a flower market on the eve of Hindu goddess Durga Puja festival in Bangalore, India, 10 October 2016. The nine-day Hindu festival celebrates the killing of a demon king by the Goddess Durga representing the victory of good over evil and ends with colourful celebrations all over the country. Navratri festival runs from 03 to 11 October. (Photo by Jagadeesh N.V./EPA)

A belly dancer performs in a talent show in early morning ceremonies for Groundhog Day on February 2, 2018 in Punxsutawney, Pennsylvania. Punxsutawney Phil, the weather-forecasting groundhog, emerged from his burrow in Pennsylvania on Friday, saw his shadow and predicted six more weeks of winter, despite his rival Staten Island Chuck in New York predicting an early spring. (Photo by Brett Carlsen/Getty Images)

Miss Lovely Legs competition at the Pick 'n Pay hypermarket in Boksburg, South Africa, 1980. (Photo by David Goldblatt/Museum of Contemporary Art Australia)

The hard-worked hands of Jacaba Coaquira, 80, holding the green beans she grew on her land. This year the production of her land was affected by lack of rain and early cold weather that froze the crops before they finished growing. Santiago de Okola, Bolivia. (Photo by Renée C. Byer/Living on a Dollar a Day)

Rep. Jason Crow, D-Colo., comforts Rep. Susan Wild, D-Pa., while taking cover as protesters disrupt the joint session of Congress to certify the Electoral College vote on Wednesday, January 6, 2021. (Photo By Tom Williams/CQ-Roll Call, Inc via Getty Images)

A man prepares to tie a black ribbon next to a makeshift memorial during a prayer ceremony for the victims of the 2004 tsunami on the 16th anniversary of the disaster, at Marina Beach in Chennai, India, December 26, 2020. (Photo by P. Ravikumar/Reuters)

South Sudanese traditional dancers prepare to welcome Pope Francis during his visit in Juba, South Sudan on February 3, 2023. (Photo by Thomas Mukoya/Reuters)