To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

This little kingfisher clearly didn't read the sign when it landed itself a minnow in a no fishing zone. Taxi driver Paul Bird, 52, from Newmarket, Suffolk, UK, captured this amusing moment whilst out looking to photograph kingfishers in Norfolk, an hour drive from his home. Paul explained: “There are a total of six perches the bird was using from which to fish, one of them being the No Fishing sign”. (Photo by Paul Bird/Solent News & Photo Agency)

A man selling bags of water is seen at a taxi parking bay lined with campaign posters in the district of Lingwala in Kinshasa on December 18, 2018. Democratic Republic of Congo goes to the polls on December 23, 2018 in elections which could see the country emerge from 17 years of conflict-ridden rule under controversial President Joseph Kabila. (Photo by John Wessels/AFP Photo)