Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

American model Cindy Crawford, 55, recreated her famous Pepsi advert from 1992 for the University of Wisconsin’s Cancer Care Unit. Limited edition prints of the model, shot by the photographer David Yarrow, have a $40,000 price tag and have raised $1 million. (Photo by David Yarrow Photography)

Nicole Kidman arrives for the world premiere of "Holland" at the Paramount Theatre during the South by Southwest Conference and Festival on Sunday, March 9, 2025, in Austin, Texas. (Photo by Jack Plunkett/Invision/AP Photo)

Young cheetahs eat meat at The Cheetah Conservation Fund (CCF) center in Otjiwarongo, Namibia, on August 13, 2013. The CCF started breeding Anatolian livestock dogs to promote cheetah-friendly farming after some 10,000 big cats – the current total worldwide population – were killed or moved off farms in the 1980s. Up to 1,000 cheetahs were being killed a year, mostly by farmers who saw them as livestock killers. But the use of dogs has slashed losses for sheep and goat farmers and led to less retaliation against the vulnerable cheetah. (Photo by Jennifer Bruce/AFP Photo)

Caesar McCool, a therapy llama nicknamed the “No Drama Llama” and his handler Larry McCool greet a driver in a McLaren at the site of ongoing protests against police violence and racial inequality, in Portland, Oregon, U.S., August 6, 2020. (Photo by Nathan Howard/Reuters)

American media personality Kylie Jenner has flaunted her perfectly sculpted abs in a white crop top and matching skirt in Los Angeles in the second decade of October 2022 just seven months after giving birth to her son. (Photo by Diggzy/Rex Features/Shutterstock)

American media personality and socialite Kylie Jenner in the second decade of November 2022 shows off her cleavage. (Photo by Kylie Jenner/Instagram)

Maura Higgins turns up the heat in red hot Christmas lingerie and kinky thigh-high boots. The reality star, who appeared on UK Love Island in 2019, posed in skimpy underwear from Ann Summers in December 2021. (Photo by Instagram)