Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A commuter gestures to Boris Johnson as he rides across Vauxhall Bridge in London, England on November 19, 2015. The London mayor was opening a cycle superhighway. (Photo by John Stillwell/PA Wire)

Blanka Vlasic of Croatia and Team Europe celebrates a clearance in the women's high jump during the IAAF/VTB Continental Cup at the Stadion Poljud on September 5, 2010 in Split, Croatia. (Photo by Michael Steele/Getty Images)

Models have their hair styled backstage while preparing to present creations by Chinese designer Zeng Fengfei during China Fashion Week in Beijing, Sunday, March 29, 2015. (Photo by Mark Schiefelbein/AP Photo)

8-year-old Fulani boy Suleiman Yusuf drinks milk from a cow belonging to his father cattle near his family's house at Kachia Grazing Reserve, Kaduna State, Nigeria, on April 16, 2019. Kachia Grazing Reserve is an area set aside for the use of Fulani pastoralist and it is intended to be the foci of livestock development. The purpose for the grazing reserves is the settlement of nomadic pastoralists and inducement to sedentarisation through the provision of land for grazing and permanent water as way to avoid conflict. (Photo by Luis Tato/AFP Photo)

Russian opposition leader, Alexei Navalny (C), reacts as the court delivers the verdict in his trial, in the city of Kirov, Russia, 18 July 2013. Alexei Navalny was sentenced to five years in jail for theft on Thursday, an unexpectedly tough punishment which supporters said proved President Vladimir Putin was a dictator ruling by repression. (Photo by Valentina Svistunova/EPA)

Grand prize winner: environmental photographer of the year 2023; also 1st place in the humanity v nature category; and winner of the 2023 public award. Lopé national park, Gabon, 2021. An angry elephant tries to defend itself after it was hit by a train that crosses paths the animals use within Lopé national park. Park officials decided the elephant was too severely injured to be saved. After it was killed, the park director distributed the meat to local people. As the forest loses its carrying capacity to sustain its megafauna, this kind of human-wildlife conflict is increasing. (Photo by Jasper Doest/Environmental Photography Award)

A customer buys a box of bullits and a target of Osama Bin Laden October 3, 2001 at Blue Ridge Arsenal in Chantilly, VA. Guns sales have risen across America since the September 11th terrorist attacks. (Photo by Mark Wilson/Getty Images)