Canada's Mandy Marchak (R) is taken down by France's Pauline Biscarat during the final match of the Hong Kong Sevens rugby women's invitational cup in Hong Kong March 28, 2014. (Photo by Tyrone Siu/Reuters)

People walk past debris on May 3, 2015 in Bhaktapur, Nepal. A major 7.8 earthquake hit Kathmandu mid-day on Saturday, and was followed by multiple aftershocks that triggered avalanches on Mt. Everest that buried mountain climbers in their base camps. (Photo by David Ramos/Getty Images)

Maharashtrian women dressed in traditional costumes attend celebrations to mark the Gudi Padwa festival in Mumbai March 21, 2015. The festival marks the beginning of the new year for Maharashtrians and is celebrated widely in Maharashtra and in the Konkan region. (Photo by Danish Siddiqui/Reuters)

People cool off in a fountain outside the Southbank Centre on June 30, 2015 in London, England. The UK is currently experiencing a heatwave, with temperatures of 35 degree celsius forecast tomorrow in some parts of the country. The extreme heat has already seen train cancellations and a health warning has been issued. (Photo by Rob Stothard/Getty Images)

Models pose in designs from May Quant's collection on a street in London, England, on October 16, 1969. Grania, left, wears the "Shimmy Shimmy," a white rayon dress over matching pants with a shawl. Baba, center, wears "Razzamatazz," a jumpsuit featuring plastic sequins in blue, silver and red on nylon. Linda wears "Muffit," a pink minidress with an old English style floppy mobcap. (Photo by AP Photo)

A young woman wearing no trousers hits the ski slopes at a ski resort in Xuzhou, in east China's Jiangsu province on January 13, 2015 in a promotional effort to equal “No Pants Subway Ride”, which was marked on January 11 this year. The promotional “No Pants Subway Ride” stunt on January 11 was held as commuters in some 60 cities around the world braved public transportation in their undies, which has gone global since its first staging by US group Improv Everywhere in New York in 2002. (Photo by AFP Photo)

Carlos Melendez prepares to feed his pet squirrel “Colita” in downtown San Salvador January 29, 2015. (Photo by Jose Cabezas/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)