Lingerie brand Etam presents its latest Paris fashion show with live music at the Ecole des Beaux Arts, France, September 26, 2017. (Photo by Charles Platiau/Reuters)

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Models display an Autumn-Winter 2021/2022 collection creation by Andres Sarda lingerie brand during a fashion parade on the opening day of 73th Mercedes-Benz Fashion Week Madrid, at IFEMA Convention and Exhibition Center, in Madrid, Spain, 08 April 2021. (Photo by Mariscal/EPA/EFE)

Rita Ora performs an intimate gig at the newly relaunched Tezenis store at Oxford Circus crossing to celebrate her recent lingerie collaboration with Tezenis on December 13, 2016 in London, England (Photo by David M. Benett/Dave Benett/Getty Images for Tezenis)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

Maura Higgins turns up the heat in red hot Christmas lingerie and kinky thigh-high boots. The reality star, who appeared on UK Love Island in 2019, posed in skimpy underwear from Ann Summers in December 2021. (Photo by Instagram)

Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

A videographer uses a drone as he takes a video of a model presenting a lingerie creation at the rehearsal for Eve's Temptation collection during China Fashion Week in Beijing, October 26, 2014. (Photo by Kim Kyung-Hoon/Reuters)