Lingerie brand Etam presents its latest Paris fashion show with live music at the Ecole des Beaux Arts, France, September 26, 2017. (Photo by Charles Platiau/Reuters)

American actress, dancer and singer Jennifer Lopez strips down to her underwear as she prepares to film a new advertising campaign for luxury Italian lingerie firm “Intimissimi” in the last decade of July 2023. (Photo by Intimissimi/TNI Press)

Models display an Autumn-Winter 2021/2022 collection creation by Andres Sarda lingerie brand during a fashion parade on the opening day of 73th Mercedes-Benz Fashion Week Madrid, at IFEMA Convention and Exhibition Center, in Madrid, Spain, 08 April 2021. (Photo by Mariscal/EPA/EFE)

Rita Ora performs an intimate gig at the newly relaunched Tezenis store at Oxford Circus crossing to celebrate her recent lingerie collaboration with Tezenis on December 13, 2016 in London, England (Photo by David M. Benett/Dave Benett/Getty Images for Tezenis)

Models walk down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show during the Spring 2016 Style 360 on September 15, 2016 in New York City. (Photo by Fernando Leon/Getty Images)

Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

Doutzen Kroes heats things up as she appears in a new lingerie campaign on March 3, 2020. The Dutch-born model, 35, looks stunning as she showcases the latest looks from Hunkemoller. She features in the Dutch brand's spring-summer 2020. (Photo by Hunkemoller/The Mega Agency)

Barbadian singer Rihanna continues to rock her nostalgic look with her edgy short pixie cute while out with friends at Delilah Nightclub in West Hollywood on June 7, 2021. Rihana made sure to turn heads as she put on a sultry display in a black silk lingerie dress with a matching robe. (Photo by Backgrid USA)