The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

A boy plays at the feet of a statue of former South African President Nelson Mandela on Nelson Mandela Square in Sandton, Johannesburg, South Africa, on October 29, 2024. (Photo by Esa Alexander/Reuters)

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

A woman looks out of a dusty window after boarding a bus to be transported to see the casket of Nelson Mandela at the Union Buildings in Pretoria, South Africa, Wednesday December 11, 2013. On Thursday, December 5, 2013, Mandela died at the age of 95. (Photo by Markus Schreiber/AP Photo)

Nelson Mandela make up complete. 40-year-old London-based makeup artist, Maria Malone-Guerbaa has the ability to transform herself into any celebrity or creature using only her basic makeup essentials. Maria used only make up and face paints to create the illusion of Nelson Mandela, Britain's Queen Elizabeth II, and many other A-list celebrities. (Photo by Maria Malone-Guerbaa/Rex Features USA)

Reuters South Africa-based photographer Juda Ngwenya who documented Nelson Mandela's historic rise to power died on Wednesday. Here: Prostitutes wait at a bar in a plush northern suburb of Johannesburg August 22, 2002. (Photo by Juda Ngwenya/Reuters)

A competitor poses on the catwalk during the Miss Bumbum Brazil 2017 pageant in Sao Paulo on November 07, 2017. Fifteen candidates are competing in the annual pageant to select the Brazil's sexiest female rear end. (Photo by Nelson Almeida/AFP Photo)