A schoolgirl is soaked with water thrown by an elephant in a preview of the upcoming Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in the ancient world heritage city of Ayutthaya, Thailand, 11 April 2016. The annual elephant Songkran is held to promote the tourism industry prior the three-day Songkran Festival which starts on 13-15 April annually and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Diego Azubel/EPA)

Israelis in costumes spray water on each other during the annual Tel Aviv Water War on Hbima Square in Tel Aviv, Israel,10 July 2015. The annual water fight is on his 11th edition. (Photo by Abir Sultan/EPA)

Members of Team Italy are seen underwater as they perform in the synchronised swimming team free routine preliminary at the Aquatics World Championships in Kazan, Russia July 28, 2015. (Photo by Michael Dalder/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Foreign tourists join the annual Songkran Festival celebration, the Thai traditional New Year, also known as the water festival in Silom district of Bangkok, Thailand, 13 April 2014. The three-day Songkran Festival runs from 13 to 15 April and is celebrated with splashing water and putting powder on each others faces as a symbolic sign of cleansing and washing away the sins from the old year. (Photo by Narong Sangnak/EPA)

Boat crew members train on the waters of the Tonle Sap River on the morning of the first day of the Water Festival on November 13, 2016 in Phnom Penh, Cambodia. The yearly three-day Water Festival is one of the most important holidays in Cambodia and celebrates the end of the rainy season and the start of the rice harvesting. The Festival also coincides with the Tonle Sap river reversing course, which it does twice a year. Approximately 2 million people are expected to attend this year's festival, during which 259 boats and nearly 20,000 oarsmen will participate in the races. After a fatal stampede resulting in the death of some 353 people during the Water Festival in 2010, it has been cancelled four times over the past five years, with weather used as an official excuse. (Photo by Omar Havana/Getty Images)