Christmas decoration selling during Depot Christmas Shopping on November 23, 2011 in Hamburg, Germany. (Photo by Christian Augustin/Getty Images)

Performers dressed as Pikachu, a character from Pokemon series game titles, march during the Pikachu Outbreak event hosted by The Pokemon Co. on August 9, 2017 in Yokohama, Kanagawa, Japan. A total of 1, 500 Pikachus appear at the city's landmarks in the Minato Mirai area aiming to attract visitors and tourists to the city. The event will be held through until August 15. (Photo by Tomohiro Ohsumi/Getty Images)

A woman looks across as a gay parade participant poses for pictures during Gay Pride parade in Madrid, Spain, Saturday, July 2, 2016. Hundreds of thousands of people defied high temperatures and relative security concerns and turned out in Madrid to march in Saturday's LGTB Pride parade, one of the biggest in Europe, along the streets of the Spanish capital, just three weeks after members of the gay, lesbian, bisexual and transgender community were tragically victimized in a shooting massacre at a United States nightclub. (Photo by Daniel Ochoa de Olza/AP Photo)

A competitor gestures as he crawls beneath barbed wire during the Tough Guy event in Perton, central England February 1, 2015. The annual event to raise cash for charity challenges thousands of international competitors in a cross country run followed by an assault course consisting of obstacles including water, fire and tunnels. (Photo by Phil Noble/Reuters)

Two stags fight in a wildlife park in Aurach near Kitzbuehel, in the Austrian province of Tyrol. (Photo by Kerstin Joensson/Associated Press)

Tim Macpherson is a UK based advertising photographer who started his career shooting Editorial for magazines. His works are published in best advertising photographers book Lurzers. He works for The sunday times, Nikon, phillips etc. Photoset is short, but very creative.

Residents cross over an improvised bridge after a landslide sent mud and water crashing onto homes close to the municipality of Salgar in Antioquia department, Colombia May 19, 2015. A landslide sent mud and water crashing onto homes in a town in Colombia's northwest mountains on Monday, killing at least 50 people and injuring dozens, officials said. (Photo by Jose Miguel Gomez/Reuters)