People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

Fans watch during a match between Daria Kasatkina, of Russia, and Coco Gauff during round-robin play on day four of the WTA Finals tennis tournament in Fort Worth, Texas, Thursday, November 3, 2022. (Photo by Ron Jenkins/AP Photo)

A view of one of the stands during the inauguration of the Integrated Systems Europe (ISE) fair, the largest audiovisual show in the world, in Barcelona city, Catalonia, north-eastern Spain, 31 January 2023. The event runs until 03 February, gathers 68,000 registered attendees and 1,055 exhibiting companies. (Photo by Quique Garcia/EPA)

The East and West piers at Whitby in United Kingdom were not built for pleasure like many others but to provide shelter for ships from the storms and currents of the North Sea. Picture date: Thursday, March 23, 2023. (Photo by Andrew McCaren/London News Pictures)

Migrants seeking asylum in the U.S., who returned to the Mexican side of the border to avoid deportation, play soccer in a makeshift migrant camp in Braulio Fernandez Ecological Park in Ciudad Acuna, Mexico, September 22, 2021. (Photo by Go Nakamura/Reuters)

A surfer takes some air off a wave while surfing after sunset in Cardiff, California, U.S., January 7, 2020. (Photo by Mike Blake/Reuters)

A boy jumps from a swing during sunset in Valras-Plage, southern France December 29, 2014. (Photo by Yves Herman/Reuters)

A woman tries a swing in front of a screen featuring New York scenes during the new Air France Exhibition called “Air France, France is in the Air” in New York June 25, 2014. (Photo by Timothy A. Clary/AFP Photo)