Marcelo Maragni was born in Sao Paulo, Brazil. According to his mother’s idea, he was ment to be an architect in a quest of changing the world. Instead, he preferred to take possession of his father’s camera and learn another craft on his own.

British underwater photographer of the year – winner. “Love Birds” by Grant Thomas (UK). Location: Luss Pier, Loch Lomond, Scotland. Thomas’s initial idea was to frame a split shot of one swan feeding below the surface of the water but when he noticed how comfortable they were around him he was confident, with some patience, he could get that magical shot of the two. (Photo by Grant Thomas/UPY 2018)

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

A talented body painter has created a series of mind-bending illusions that cover entire torsos. Natalie Fletcher’s work are enough to make people double-take, the spiraling patterns of some appearing to fade into the abyss. In other works, the artists designs look as though they are never ending, while some show body parts appearing to protrude from models chests. The idea behind the ongoing series came to Natalie, 30, as a means of keeping entertained during the winter months. Here: Optical illusion bodypaint. (Photo by Natalie Fletcher/Cater News)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”