The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Waura Indians wrestle during this year's “quarup”, a ritual held over several days to honour in death a person of great importance to them, in Xingu National Park, Mato Grosso State, Brazil August 25, 2013. (Photo by Ueslei Marcelino/Reuters)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

A young arab boy, armed with a rifle and a knife, in the Aden Protectorate near Yemen. (Photo by Richards/Fox Photos/Getty Images). February 1938

A young exhibitor arrives with her kitten on a lead at the National Cat Club show at Crystal Palace, London. (Photo by Fox Photos/Getty Images). 2nd December 1931

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

11th February 1974: A Maori wields his spear to terrifying effect, during the state visit of Queen Elizabeth II and Prince Philip to New Zealand.

A caterpillar driven ferry with a 24 horsepower engine takes holidaymakers from the mainland at Bigbury in Devon to Burgh Island, a quarter of a mile away. (Photo by Reg Speller/Fox Photos/Getty Images). 4th April 1935