To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A decorated elephant march at the Navam Perahera, a Buddhist pageant of elephants, dancers and drummers, in Colombo February 3, 2015. Over 50 elephants participated in the street parade for Gangaramaya temple's annual Perahera festival, along with a nightly procession of traditional dancers, fire twirlers and traditional musicians. (Photo by Dinuka Liyanawatte/Reuters)

Contestants of a tourism beauty pageant balance eggs on their collarbones as they cruise along the Yellow River in Jiyuan, Henan province, China, June 22, 2015. The contestants believe that if they are slim enough, their collarbones will allow them to balance the eggs securely on their bodies. (Photo by Reuters/Stringer)

Participants wait backstage during the Miss Wheelchair India beauty pageant in Mumbai November 26, 2014. Seven women from across India participated in the country's second wheelchair beauty pageant, which aims to open doors for the wheelchair-bound in modelling, film and television, according to organisers. (Photo by Danish Siddiqui/Reuters)