American actress Jenna Ortega snaps a seductive selfie in the second decade of September 2022. (Photo by jennaortega/Instagram)

Scottish actress Karen Gillan (L) and guests attend the Guardians of the Galaxy Vol. 3 World Premiere at the Dolby Theatre in Hollywood, California on April 27, 2023. (Photo by Rich Polk/Getty Images for Disney)

Liam Hemsworth's girlfriend fashion model Gabriella Brooks stuns in swimsuits as the new Seafolly global ambassador and face of this season's “Escape To Summer” campaign on October 11, 2021. (Photo by Seafolly/The Mega Agency)

Spanish model Lorena Duran attends the 2025 Sports Illustrated Swimsuit Launch Party at Hard Rock Hotel New York on May 15, 2025 in New York City. (Photo by TheStewartofNY/Getty Images)

A caterpillar driven ferry with a 24 horsepower engine takes holidaymakers from the mainland at Bigbury in Devon to Burgh Island, a quarter of a mile away. (Photo by Reg Speller/Fox Photos/Getty Images). 4th April 1935

Miniature spring-wound 35-mm film camera in a modified cigarette pack. The Tessina’s small size and quiet operation provided more options for concealment than most commercially available models. (Photo by Central Intelligence Agency)

Belgium. Rosalie, 9, goes to school in Brussels. “At my school we have separate toilets for girls and boys on every floor. My classroom is on the 3rd floor. We have 22 toilets, which are shared between 230 pupils and 20 adults. The teachers at school let us go to the toilet whenever we need to”. (Photo by Tim Dirven/WSUP/Panos)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)