The “Doggie moms” are women (and sometimes men) carrying dressed up toy dogs in purses everywhere they go. Through their dogs, they meet regularly, often for animal-related charity events, and for each occasion have their dog wear hundreds of dollars in bedazzled outfits.

As part of a promotion to celebrate the arrival of Game of Thrones season 3 to their streaming video service, they have placed a huge dragon skull on a popular beach in Dorset, England. Something that will certainly get your attention when going for a leisurely stroll along the shore.

A man walks beside a “Wrinkles Of The City” creation near the Berlin cathedral in Berlin April 19, 2013. (Photo by Fabrizio Bensch/Reuters)

A woman sits in a cell at the Los Angeles County Women's jail in Lynwood, California April 26, 2013. (Photo by Lucy Nicholson/Reuters)

A demonstrator is detained during May Day rallies in Santiago May 1, 2013. (Photo by Ivan Alvarado/Reuters)

The Eiffel Tower is illuminated during the traditional Bastille Day fireworks display in Paris, July 14, 2013. (Photo by Fred Dufour/AFP Photo)

Coffins are lined up near the wreckage of the bus, on July 29, 2013. (Photo by Salvatore Laporta/Associated Press)

A “Free Syrian Army” fighter in the Bustan Pasha neighborhood of Aleppo, Syria, August 21, 2013. (Photo by James Lawler Duggan)