American fashion model Simone Thompson, better known as Slick Woods attends The Daily Front Row's 5th Annual Fashion Los Angeles Awards at Beverly Hills Hotel on March 17, 2019 in Beverly Hills, California. (Photo by Frazer Harrison/Getty Images)

U.S. singer Katy Perry slips on the icing of a giant cake that she had jumped onto as part of her performance at the MTV Latin America Awards in Guadalajara, in this October 16, 2008 file photo. (Photo by Daniel Aguilar/Reuters)

Venezuelan artist Deborah Castillo licks the boots of a man dressed as a member of the military during her performance “Lamebrasil, Lamezuela – questioning power in Latin America”, in Sao Paulo, Brazil, March 24, 2019. (Photo by Amanda Perobell/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.