Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

Londoners enjoy a “Silent Night” as Big Ben falls silent, London, UK on August 21, 2017. ose Allerston from Clapham, London said “After a stressful day in the office, I couldn't think of anything better than going home and climbing into bed – but when I saw this bed opposite Big Ben I just couldn't resist getting in for a snuggle”. (Photo by Imagewise Ltd/Rex Features/Shutterstock)

A demonstrator smashes a shop window during a protest condemning the arrest of rap singer Pablo Hasél in Barcelona, Spain, Saturday, February 20, 2021. A fifth night of peaceful protests to denounce the imprisonment of a Spanish rap artist once more devolved into clashes between police and fringe group members who set up street barricades and smashed storefront windows in Barcelona. (Photo by Joan Mateu/AP Photo)

Scuba divers during an ice diving class at the Sea Frogs scuba diving center in the Russian Far Eastern city of Vladivostok on January 30, 2022. The air temperature is –11°C (12.2°F), the water temperature is –2°C (28.4°F). Scuba divers undergo theoretical and practical training in ice diving and perform dives in the open water during the day and the night time as part of the Ice Diver NDL special program. (Photo by Yuri Smityuk/TASS)

A view from the opening night of the Professional Bull Riders (PBR) Camping World Team Series in New York City, New York, United States on August 9, 2024. New York Mavericks earned an upset win against Kansas City Outlaws during their hometown debut at the Barclays Center. (Photo by Selcuk Acar/Anadolu via Getty Images)