To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

Pedestrians stop to look at and photograph a DeLorean Motor Company DMC-12 customized to look identical to the car used in the film "Back to the Future Part II" and that will be part of a Lyft promotion in New York, October 21, 2015. In the 1989 movie, main character Marty McFly traveled to the future to October 21, 2015. (Photo by Lucas Jackson/Reuters)

Anthony Joshua, right, knocks down Andy Ruiz during the third round of a heavyweight championship boxing match Saturday, June 1, 2019, in New York. Ruiz won in the seventh round. (Photo by Frank Franklin II/AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Paris Saint-Germain's Italian goalkeeper #01 Gianluigi Donnarumma sustains an injury by Monaco's Ivorian defender #17 Wilfried Singo (L) during the French L1 football match between AS Monaco and Paris Saint-Germain at the Louis II Stadium (Stade Louis II) in the Principality of Monaco on December 18, 2024. (Photo by Valery Hache/AFP Photo)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.