Frontier soldiers run as a storm surge hits the coastline under the influence of Typhoon Fitow in Wenling, Zhejiang province, October 6, 2013. China issued a red alert ahead of Typhoon Fitow, which is expected to lash east of the country on Sunday evening. (Photo by Reuters/China Daily)

Two young women jump into a pool on the beach on June 20, 2025 in Margate, United Kingdom. Yellow heat health alerts have been issued by the Met Office with temperatures set to climb as high as 33°C by the weekend. (Photo by Leon Neal/Getty Images)

The main church in the town of San Damian Texoloc, Mexico stands in front of the Popocatepetl volcano as is spews ash and vapor early Tuesday, July 9, 2013. Last Saturday, Mexico's National Center for Disaster Prevention raised the volcano alert from Stage 2 Yellow to Stage 3 Yellow, the final step before a Red alert, when possible evacuations could be ordered after the Popocatepetl volcano spit out a cloud of ash and vapor 2 miles (3 kilometers) high over several days of eruptions. (Photo by J. Guadalupe Perez/AP Photo)

In this Thursday, October 3, 2019 photo, a female black bear sleeps with its tongue out high up in a Ponderosa pine tree near Clark Fork School in the Rattlesnake neighborhood of Missoula, Mont. The bear's cub, not pictured, was snoozing on a nearby branch. (Photo by Tommy Martino/The Missoulian via AP Photo)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.