Models present Victoria Secret Fantasy Bras priced at $2 million each during a media preview of the Singapore JewelFest in Singapore October 8, 2015. The festival which is in its 13th year, sees over 42 Asian designers participating and over $300 million worth of jewels for sale. It opens from October 9 to 18. (Photo by Edgar Su/Reuters)

Teams face off in the Cartier Elephant Polo Cup November 18, 2006 in Jaipur, in the Indin state of Rajasthan. Cartier hosted the event which was held to highlight the plight of the dwindling numbers of Asian elephants. Indian and international celebrities flew in the India's “Pink City” for the high society event held by the global watch and jewelry giant. The animal rights organization, People for the Ethical Treatment of Animals, “PETA” had planned to protest the match, saying that elephants should not be used for sport. Elephants in Jaipur are commonly used for carrying tourists at historic sites. (Photo by John Moore/Getty Images)

A street performer dressed up as a waiter performs for at Marques de Larios street in downtown Malaga, Spain, July 4, 2016. (Photo by Jon Nazca/Reuters)

Revellers celebrate the New Year in Princes Street during Hogmanay street party celebrations in Edinburgh, Scotland January 1, 2015. (Photo by Russell Cheyne/Reuters)

A young couple rest on a bench, as a street actor wearing an Angel costume speaks on the phone in Nikolskaya street near the Kremlin in Moscow, Russia, Wednesday, March 31, 2021. (Photo by Alexander Zemlianichenko/AP Photo)

Central Bangkok and the Chao Phraya River are seen from an abandoned skyscraper in Bangkok April 19, 2015. The abandoned building, known as Satorn Unique, dubbed the “ghost tower” was destined to become one of Bangkok's most luxurious residential addresses but construction was never completed as the Thai economy was hit during the 1997 Asian Financial Crisis. Now, many travellers visit and explore 49-storey skyscraper. (Photo by Athit Perawongmetha/Reuters)

Athletes attend training session at the Ak Bulak Nordic Arena outside Almaty, Kazakhstan, July 16, 2015. Kazakhstan is aspiring to host the 2022 Winter Olympics but many in the Central Asian nation view the bid as yet another vanity project of long-ruling President Nursultan Nazarbayev. Almaty, the financial capital, will go head-to-head with the Chinese metropolis Beijing on Friday when the International Olympic Committee elects the winner at its session in Malaysia. (Photo by Shamil Zhumatov/Reuters)

We place too much value into something as elusive as time. This is the lesson that Arina Pozdnyak, the creator of Perpetual Calendar, is trying to teach us. Days fly by, and even months are mere speckles of sand in an hourglass of eternity. People do not realize that the time given to us by fate cannot be measured using months or even years. It is measured using emotions and impressions. If a person lives to be 150 years old without experiencing any emotions, he might as well have lived one day, for all it’s worth. On the other hand, a person who lived an exciting, fulfilling life, read countless books and cherished every moment that he had, is actually the one who lived a longer life, even if in reality his flame was snuffed out much too soon. (Photo by Arina Pozdnyak)