A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

People try to catch offerings thrown off the summit of Mount Bromo volcano by Tengger tribe members and local tourists in Probolinggo, East Java province on July 18, 2019, as part of the Yadnya Kasada Festival. During the annual Yadnya Kasada festival, the Tenggerese climb Mount Bromo, an active volcano, and seek the blessing from the main deity by presenting offerings of rice, fruit, livestock and other items. (Photo by Juni Kriswanto/AFP Photo)

A woman takes photos as Mount Agung volcano sends up another plume of smoke, seen from the Kubu subdistrict in Karangasem Regency on Indonesia's resort island of Bali on July 5, 2018. Mount Agung roared to life again on July 2, belching a plume of ash 2,000 metres (6,500 feet) high, as well as temporarily shuttering the airport and grounding hundreds of flights after erupting the week before. (Photo by Sonny Tumbelaka/AFP Photo)

In a photo taken on September 11, 2019, North Korean students pose for photos in Chonji lake, or “Heaven lake”, as they visit the crater of Mount Paektu, near Samjiyon. Mount Paektu has long been considered the spiritual birthplace of the Korean nation and is a place of pilgrimage for tens of thousands of North Koreans every year, who are trained from birth to revere their leaders. (Photo by Ed Jones/AFP Photo)

People stand and take selfies in front of lava from the eruption of Mount Nyiragongo, in Buhene, on the outskirts of Goma, Congo in the early hours of Sunday, May 23, 2021. Congo's Mount Nyiragongo erupted for the first time in nearly two decades Saturday, turning the night sky a fiery red and sending lava onto a major highway as panicked residents tried to flee Goma, a city of nearly 2 million. (Photo by Justin Kabumba/AP Photo)

Tourists watch the sunrise and pray outside a church on the summit of Mount Moses, near the city of Saint Catherine, in the Sinai Peninsula, south of Egypt, December 9, 2015. (Photo by Amr Abdallah Dalsh/Reuters)

“The power of nature”. Magma, ash and gas erupt from Mount Etna in December 2015, rising to a height of several kilometres. Winner: Nature. (Photo by Giuseppe Mario Famiani/SIPA Contest)