The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

Early morning storms over the Masai Mara National Reserve, Kenya on August 26, 2016. (Photo by Action Press/Rex Features/Shutterstock)

Tate McRae performs at the 2025 MTV Video Music Awards in Elmont, New York, U.S., September 7, 2025. (Photo by Brendan Mcdermid/Reuters)

British singer-songwriter Charli XCX arrives at The BRIT Awards 2025 at The InterContinental London O2 on March 1, 2025 in London, England. (Photo by Jed Cullen/Dave Benett/Getty Images)

Inside Gucci and Madonna's Oscars 2025 afterparty – guest portraits on March 02, 2025 in Beverly Hills, California. Pictured: American actress Olivia Wilde wearing Chloé. (Photo by JR)

Spanish model Lorena Duran attends the 2025 Sports Illustrated Swimsuit Launch Party at Hard Rock Hotel New York on May 15, 2025 in New York City. (Photo by TheStewartofNY/Getty Images)

English model, television personality and former beauty queen Christine McGuinness attends the Virgin Atlantic Attitude Awards 2025 at The Roundhouse on October 08, 2025 in London, England. (Photo by Instagram)

The Derpy Tiger balloon during the Macy's Thanksgiving Day Parade 2025, in New York City, U.S., November 27, 2025. (Photo by Jeenah Moon/Reuters)