To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A model presents a creation by Japanese lingerie brand Peach John from its Autumn/Winter 2016 collection during Tokyo Fashion Week in Tokyo, Japan, March 15, 2016. (Photo by Toru Hanai/Reuters)

Twenty-year-old women draped in traditional kimonos gather for their “Coming-of-Age Day” ceremony at the Tokyo Disneyland in Urayasu, eastern suburb of Tokyo on January 13, 2020. (Photo by Kazuhiro Nogi/AFP Photo)

A couple watches office and residential buildings from the observation deck of Tokyo Skytree, the world's tallest broadcasting tower, in Tokyo, Japan, August 18, 2021. (Photo by Marko Djurica/Reuters)

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A model presents creations by Japanese designer Ayano Ichige from the Autumn/Winter 2022 collection for the label “NON TOKYO” during the Tokyo Fashion Week in Tokyo, Japan, 14 March 2022. The presentation of the Autumn/Winter 2022 collections runs from 14 to 19 March. (Photo by Franck Robichon/EPA/EFE)