The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Greek actress Xanthi Georgiou, playing the role of the High Priestess, lights up the torch during the flame lighting ceremony for the Beijing 2022 Winter Olympics at the Ancient Olympia archeological site, birthplace of the ancient Olympics in southern Greece on October 18, 2021. The Olympic flame will once again be lit in an empty stadium on Ovtober 18, 2021, as it starts its truncated journey to Beijing for the Winter Games in February. Like the ceremony in March 2020 to light the flame for Tokyo, and like those Games, which were put back a year, Monday's ceremony is a victim of coronavirus restrictions. (Photo by Aris Messinis/AFP Photo)

People look at huge waves crashing on the San Esteban de Pravia seafront, northern Spanish region of Asturias February 8, 2016. (Photo by Eloy Alonso/Reuters)

A man looks inside an overturned truck after an accident along the road between Nouahibou and Nouakchott, Mauritania December 3, 2009. (Photo by Rafael Marchante/Reuters)

Reveller Jacqueline Fernandez looks on in the rain during the 26th Annual Kensington Market Winter Solstice Parade in Toronto, Canada, December 21, 2015. (Photo by Mark Blinch/Reuters)

A security guard looks at the models during La Perla’s presentation at the Dream Hotel. Mercedes-Benz Fashion Week, New York City, Spring 2014. From the series “Fashion Lust”. (Photo by Dina Litovsky)

A visitor looks at a creation at the Artemide space during Milan Design Week, April 14, 2015. The Milan Design Week will be held until April 19. (Photo by Stefano Rellandini/Reuters)

Visitors look at a giant puppet of a grandmother sleeping on a bed inside St George's Hall in Liverpool, northern England July 23, 2014. The grandmother is one of two giant models made for a World War I commemorative event. (Photo by Nigel Roddis/Reuters)