Skoda is promoting the Fabia vRS with “Mean Green”, a television commercial filmed at the factory in the Czech Republic, showing a meaner side to the 180hp 1.4L TSI turbo and supercharged Fabia hatchback. The commercial begins with the brutal destruction of the Fabia cake commercial from 2007, with the Sound of Music “Favourite Things” track providing an ongoing sense of irony. The online campaign in the UK invites visitors to decide between lovely and mean, choosing between gingerbread and venom.

“Itasha (痛車), literally “painmobile”, is a Japanese term for an otaku fad of individuals decorating the bodies of their cars with fictional characters of anime, manga, or video games (especially bishōjo game or eroge). These characters are predominately “cute” female. The decorations usually involve paint schemes and stickers. Automobiles are called Itasha, while similar motorcycles and bicycles are called itansha (痛単車) and itachari (痛チャリ), respectively”. – Wikipedia


Photo: A visitor takes pictures of an anime-decorated «Itasha» car displayed during the “Moe Fes in Washimiya” at Washimiya Town Hall on July 18, 2009 in Washimiya, Saitama, Japan. Itasha, a word derived from “itai” (painful) and “sha” (car), are vehicles decorated with mostly female characters from Japanese manga, anime and video games. (Photo by Kiyoshi Ota/Getty Images)

Chile's Javier Campillay drives past the burning car of Kazakhstan's Bauyrzhan Issabayev and Gabdulla Ashimov during the Dakar Rally 2014 Stage 2 from San Luis to San Rafael, on January 6, 2014. (Photo by Jean-Paul Pelissier/AFP Photo)

The car of Dan Wheldon of England driver of the #77 Bowers & Wilkins Sam Schmidt Motorsports Dallara Honda (left) flies in the air during the Las Vegas Indy 300 part of the IZOD IndyCar World Championships presented by Honda on October 16, 2011 at the Las Vegas Motor Speedway in Las Vegas, Nevada. (Photo by Robert Laberge/Getty Images)

Stranded cars remain in a flooded street during an intense rainstorm in Havana, on April 29, 2015. Two people were killed, three buildings collapsed and another 24 suffered some kind of damage due to the heavy rain that affected several sectors of Havana Wednesday. (Photo by Yamil Lage/AFP Photo)

A trapped car is pushed along a flooded street after typhoon Soudelor hit Fuzhou, Fujian province, China, August 9, 2015. The typhoon battered China's east coast on Sunday, killing eight people and forcing authorities to cancel hundreds of flights and evacuate more than 163,000 people. (Photo by Reuters/Stringer)

A horse pulls a driving school car as other drivers push their vehicles behind during a demonstration by driving instructors in Belgrade, September 25, 1992. Due to gasoline shortage in the Yugoslav capital, driving instructors are staying away from work. (Photo by AP Photo)