A Palestinian demonstrator jumps in the air during clashes with Israeli riot police on May 13, 2011 in the East Jerusalem neighbourhood of Issawiya, Israel. Palestinians began marking the “Nakba” or “catastrophe” which befell them following Israel's establishment in 1948. (Photo by Uriel Sinai/Getty Images)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A Palestinian protester sets fire to himself as he throws a molotov cocktail during clashes with the members of the Israeli armed forces in the West Bank city of Hebron, 13 October 2015. The past 12 days have seen the worst spell of street violence in Israel and the Palestinian areas in years, stirred in part by Muslim anger over perceived changes to the status quo observed at a disputed Jerusalem holy site. Sixteen Palestinians from the West Bank and Jerusalem have been killed, but more than half of them have been attackers shot dead after or during attempts to stab Israelis. (Photo by Abed Al Hashlamoun/EPA)

George R.R. Martin, Lena Headey, Sophie Turner, and other cast and crew of Game of Thrones have faced the winds of winter – or anyway, a bucket of ice water – with the popular charity challenge. HBO’s Game of Thrones gives fans chills in every episode. But as the Ice Bucket Challenge for ALS research has exploded across the internet, the cast and crew of the shocking show gave themselves goosebumps as they stepped up to get soaked.

Actors from the Israeli theatre group Orto-Da perform during their show titled “Stones”, at a theatre in Tel Aviv March 10, 2015. Inspired by Nathan Rapoport's Warsaw Ghetto Uprising Monument, the play tells a story from the point of view of the sculptures in the monument. (Photo by Amir Cohen/Reuters)

Christian pilgrims from Brazil embrace after they are baptized in the water of the Jordan River during a ceremony at the Yardenit baptismal site near the northern Israeli city of Tiberias October 15, 2014. (Photo by Finbarr O'Reilly/Reuters)

A man watches Israeli Air Force planes fly over the Mediterranean Sea from a beach at Tel Aviv during an aerial show as part of celebrations for Israel's Independence Day to mark the 66th anniversary of the creation of the state, May 6, 2014. (Photo by Nir Elias/Reuters)