Created by Brazilian agency Heads Propaganda, these thought-provoking poster ads draw attention to the fact that many cyclists are knocked down at night due to the lack of respect by the motorists who share their roads.

A mahout (elephant driver) walks a baby elephant across the city streets at night September 27, 2008 in Bangkok, Thailand. (Photo Paula Bronstein/Getty Images)

Moonfest 2012: West Palm Beach lures the undead out for a night of revelry. (Photo by Brynn Anderson/The Palm Beach Post)

Ukrainians jump over a fire in Kiev, Ukraine, 06 July 2017, as they celebrate the traditional pagan holiday of Ivana Kupala. Ivana Kupala is celebrated, during the summer solstice, on the shortest night of the year, marking the beginning of summer and is celebrated in Ukraine, Belarus, Poland and Russia on the night of 06 July. People sing and dance around bonfires, play games and perform traditional rituals. Young people jump over bonfires in order to test their bravery. Couples holding hands jump over the flames to test their love. If the couple does not succeed it is predicted to split up. Traditionally, children and young unmarried women wear wreaths of wild flowers on their heads to symbolize purity. (Photo by Sergey Dolzhenko/EPA)

Londoners enjoy a “Silent Night” as Big Ben falls silent, London, UK on August 21, 2017. ose Allerston from Clapham, London said “After a stressful day in the office, I couldn't think of anything better than going home and climbing into bed – but when I saw this bed opposite Big Ben I just couldn't resist getting in for a snuggle”. (Photo by Imagewise Ltd/Rex Features/Shutterstock)

A couple kisses in a central Barcelona street during the first night without the state of alarm, on 9 May, 2021 in Barcelona, Catalonia, Spain. The state of alarm that the Government decreed for the second time six months ago ended at 00.00 hours this Sunday, May 9. In Catalonia this has led to the fall of the curfew and the perimeter confinement of the Community. (Photo By Lorena Sopena via Getty Images)

People stand and take selfies in front of lava from the eruption of Mount Nyiragongo, in Buhene, on the outskirts of Goma, Congo in the early hours of Sunday, May 23, 2021. Congo's Mount Nyiragongo erupted for the first time in nearly two decades Saturday, turning the night sky a fiery red and sending lava onto a major highway as panicked residents tried to flee Goma, a city of nearly 2 million. (Photo by Justin Kabumba/AP Photo)

Two women dressed for a party take photos of each other outside a venue in London, Friday, December 17, 2021. On what would normally be one of the busiest times for pubs and restaurants just before Christmas, customer numbers are down in central London due to concerns about the new omicron variant. Friday night in Central London was muted with one bar saying they have 30 customers inside when there should have been 170, with large amounts of cancellations in recent days. (Photo by Alastair Grant/AP Photo)