The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Kalei Ferrin,3, holds a sign up in support of gay rights during the San Diego gay pride parade July 16, 2011 in San Diego, California. About 200 active-duty troops and veterans from every branch of the military participated for the first time in the march as the ban on the government policy on homosexuals serving in armed forces, or “Don't ask Don't Tell”, remains in flux in the justice system. (Photo by Sandy Huffaker/Getty Images)

(L-R) Models Lindsay Ellingson, Adriana Lima, and Doutzen Kroes attend the Victoria's Secret Angels Valentine's Day Event at Victoria's Secret, SoHo on February 8, 2012 in New York City. (Photo by D. Dipasupil/Getty Images)

A fan watches the Group D Tunisia v France match on his phone outside the stadium, Al Rayyan, Qatar on November 30, 2022. (Photo by Stephane Mahe/Reuters)

Burning effigies of winter during a celebration of Maslenitsa festival (Pancake Week) at the Etnomir (Ethnoworld) cultural and educational center in Kaluga Region, Russia on March 1, 2020. The holiday celebrates the end of winter and marks the arrival of spring. (Photo by Sergei Bobylev/TASS)

Tom Kaulitz and Heidi Klum attend Heidi Klum's 20th Annual Halloween Party presented by Amazon Prime Video and SVEDKA Vodka at Cathédrale New York on October 31, 2019 in New York City. (Photo by Craig Barritt/Getty Images for SVEDKA)

Polish supermodel Anja Rubik attends the Saint Laurent show as part of the Paris Fashion Week Womenswear Fall/Winter 2020/2021 on February 25, 2020 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

Karishma, a 13 year old female Asian elephant, paints at an easel in her enclosure at ZSL Whipsnade Zoo on September 20, 2011 in Dunstable, England. A selection of Karishma's artwork will go on display at the Zoo this weekend to celebrate Elephant Appreciation Day. (Photo by Oli Scarff/Getty Images)