Revellers enjoy themselves during Hogmanay celebrations in Edinburgh, Scotland on December 31, 2017. (Photo by Russell Cheyne/Reuters)

In this photo illustration a package of Nicotine Gum, which is advertised as helping people stop smoking cigarettes, is seen on January 10, 2012 in Miami, Florida. A study published in the journal Tobacco Control on Monday, reported that the nicotine alternatives, like Nicotine Gum, have no lasting effect on people trying to quit their smoking habit. (Photo illustration by Joe Raedle/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

Jennifer Lopez donates a stage outfit that she wore during an American Idol performance to Hard Rock Cafe’s memorabilia collection at her CD signing to celebrate her new album «LOVE?» held at the Hard Rock Cafe Hollywood on May 3, 2011 in Hollywood, California. (Photo by Michael Caulfield/Getty Images)

In this handout from the Food and Drug Administration (FDA), a new FDA warning label for a cigarette packs is seen. The FDA released nine new warning labels that will be required for cigarette packs in the U.S. (Photo by FDA via Getty Images)

In this April 28, 2015 file photo, heads of tuna on a cart are carried by a fish dealer after the day's auction at Tsukiji Wholesale Market in Tokyo. In one of the biggest of Japan's many New Year holiday rituals, early on Tuesday, January 5, 2016, Tokyo's Tsukiji market will auction off with much fanfare a huge, glistening tuna, likely destined for one of the big sushi chains. If all goes as planned, it will be the last such auction at 80-year-old Tsukiji. (Photo by Shuji Kajiyama/AP Photo)