While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

British singer and songwriter Charlotte Emma Aitchison aka Charli XCX poses in the green room for a portrait before the Sonos And Pandora Present “An Evening With Charli XCX” event at Sonos Studio on June 10, 2014 in Los Angeles, California. (Photo by Joe Scarnici/Getty Images for Sonos)

Spanish actor Antonio Banderas embraces a robot used in the film Automata during a photocall on the third day of the 62nd San Sebastian Film Festival, September 21, 2014. Banderas stars in and produced the science fiction film, which is part of the festival's official section. (Photo by Vincent West/Reuters)

In this July 25, 2015 photo, youth eat a cooked pig's head as they wait for the start of carnival in Santiago, Cuba. (Photo by Ramon Espinosa/AP Photo)

In this 1997 photo released by the International Fund for Animal Welfare, a seal hunter, right, threatens a cameraman with a knife during the filming of a seal hunt in the Gulf of St. Lawrence, Canada. “Huntwatch”, a documentary by the organization about the fight to end commercial seal hunts, premieres in September 2016 on Discovery. The producers say it includes grainy but powerful archive footage that had languished in the basement of the group’s headquarters on Cape Cod for nearly five decades. (Photo by Richard Sobol/IFAW via AP Photo)

A military instructor helps a boy to shoot a rifle with blanks at a weapon exhibition during a military show in St.Petersburg, Russia, Sunday, January 17, 2016. (Photo by Dmitry Lovetsky/AP Photo)

Members of the Baby Dolls, a traditional Mardi Gras social club, dance during a second line parade honoring music legend Fats Domino, in New Orleans, Wednesday, November 1, 2017. The thousand-strong group marched and danced from Vaughn's Lounge to Domino's former home in the Lower 9th Ward. Domino, a New Orleans native, died this past week. (Photo by Gerald Herbert/AP Photo)

A goose attacks an Orthodox believer as he leaves the icy waters of a pond during the celebration of the Orthodox Epiphany holiday in Kiev on January 19, 2018. Thousands of Ukrainian Orthodox Church followers plunged into icy rivers and ponds across the country to mark Epiphany, cleansing themselves with water deemed holy for the day. (Photo by Sergei Supinsky/AFP Photo)