A model showcases designs by Twenty Seven Names in a photograph as part of New Zealand Fashion Week 2011 at a Newton Gallery on August 30, 2011 in Auckland, New Zealand. (Photo by Sandra Mu/Getty Images)

People look at lighting artist Bruce Munro's latest installation “Field of Light” is seen in the grounds of the Holbourne Musuem on November 23, 2011 in Bath, England. (Photo by Matt Cardy/Getty Images)

A family dressed in traditional chinese clothes celebrates the Chinese New Year in Chinatown in Bangkok, Thailand February 8, 2016. (Photo by Jorge Silva/Reuters)

Revellers enjoy themselves during Hogmanay celebrations in Edinburgh, Scotland on December 31, 2017. (Photo by Russell Cheyne/Reuters)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A person takes a photograph of a 60-foot-long balloon of Kim Kardashian to promote SKIMS Swimwear in Times Square in New York City, U.S., March 4, 2025. (Photo by Adam Gray/Reuters)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A screen shows the new Automated Target Recognition software as a TSA employee, who couldn't provide her name, waits to walk into the advanced imaging technology unit to demostrate the new software that has been installed at Miami International Airport on August 23, 2011 in Miami, Florida. The new software is designed to enhance passenger privacy by eliminating passenger-specific images and instead auto-detecting potential threat items and indicating their location on a screen which shows a generic outline of a person. (Photo by Joe Raedle/Getty Images)