Cara Delevingne and Kate Moss attend the Burberry Prorsum show during London Fashion Week Spring Summer 2015 on September 15, 2014 in London, England. (Photo by Anthony Harvey/Getty Images)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Members of the Women's veteran movement take part in the March of Defenders of Ukraine as part of Ukraine's Independence Day celebrations, in Kyiv, Ukraine on August 24, 2020. (Photo by Gleb Garanich/Reuters)

May Matthews (left) and Romy Clark from Bonhams Edinburgh carry a carved wooden model of an Atlantic Salmon by Rogers Brookes (estimate £1,500-2,000) during a photo call for the upcoming Home and Interiors sale, and Sporting and Wildlife sale, at Bonhams, Edinburgh, on September 16, 2020. (Photo by Jane Barlow/PA Images via Getty Images)

A man reacts as health workers help collect a nasal swab sample to test for COVID-19 in Hyderabad, India, Thursday, September 17, 2020. As India’s coronavirus confirmed cases jump by a record 97,894 cases in the past 24 hours, Prime Minister Narendra Modi’s government faced a scathing opposition criticism in Parliament for its handling of the pandemic and a contracting economy leaving millions jobless on Thursday. (Photo by Mahesh Kumar A./AP Photo)

NHRA funny car driver Alexis DeJoria suffers an engine fire after winning her first round matchup during the Fall Nationals at Texas Motorplex on October18, 2020 in Ennis, Texas. DeJoria would be uninjured in the fiery incident. (Photo by Mark J. Rebilas/USA TODAY Sports)

A woman walks past murals adorning the walls of Garibaldi subway station, in Milan, Friday, February 28, 2020. Due to the COVID-19 virus outbreak in northern Italy, the bustling metropolis of Milan has resembled more of a ghost town lately, as workers stayed home and tourism has dwindled there, and other parts of Italy. (Photo by Luca Bruno/AP Photo)

Erica Daly, a District Nurse Team Leader at Mersey Care NHS, stands in front of the “Liver Bird Wings”, an artwork by Paul Curtis on a wall within Liverpool's Baltic Triangle on April 29, 2020. (Photo by Peter Byrne/PA Images via Getty Images)