241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

An ice swimming enthusiast dressed as Neptune takes to the frigid waters of Orankesee lake during the 27th annual "Winter Swimming in Berlin" on January 8, 2011 in Berlin, Germany. A local swimmers' group called the “Berlin Seals” invite ice swimmers from across Germany and abroad to the annual event. Members claim ice swimming is good for the body's blood circulation. (Photo by Sean Gallup)

Deputies in the Ukrainian parliament brawled in the chamber on Tuesday, April 8, 2014 after a communist leader accused nationalists of playing into the hands of Russia by adopting extreme tactics early in the Ukrainian crisis. Two deputies from the Svoboda far-right nationalist party took exception to the charges by communist Petro Symonenko and seized him while he was talking from the rostrum. (Photo by Valentyn Ogirenko/Reuters)

Iraqi teenagers swim in waste water from the nearby Tuweitha nuclear facility near Baghdad, Iraq on May 28, 2003. Iraqis are consuming contaminated water unaware of the dangerous pollutants that can cause severe ill health. (Photo by Damir Sagolj/Reuters)

Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

British South American Airways hostess Mary Guthrie with a pair of pineapples, on the return of the Lancastrian airliner 'Star Dust' to Heathrow Airport after a test-flight to Buenos Aires, 15th January 1946

Tourists play on the “Big” piano inside of the toy store FAO Schwarz on the last day that the store will be open in New York, July 15, 2015. FAO Schwarz will officially close the doors of its flagship Fifth Avenue toy store in New York City on Wednesday night, to the dismay of shoppers charmed by the iconic destination for childhood fun. (Photo by Lucas Jackson/Reuters)

English actress and model Elizabeth Hurley launches Harrods beach and children's wear at the Knightsbridge store in London, England on December 6, 2006. (Photo by Daniel Deme/WENN)