Roped up climbers leave the summit of Breithorn at 4,164 metres (13,661 feet) on the ridge marking the border with Switzerland (left) and Italy in the Alpine resort of Zermatt August 4, 2014. Switzerland will vote on November 30 on an initiative from the group Ecopop which proposes a cap on the number of immigrants. The group says it is motivated by concerns about a lack of living space exerting too much pressure on the land and natural resources, rather than by opposition to foreigners. (Photo by Denis Balibouse/Reuters)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Pfc. Esmeralda Calderon stands and salutes the flag on the 15th green during the first round of the LPGA golf tournament at Kingsmill Resort and Golf Course in Williamsburg, Va., Thursday May 23, 2019. Pfc. Calderon, from San Antonio, Texas, is a Marine assigned to Naval Weapons Station Yorktown. (Photo by John Sudbrink/The Daily Press via AP Photo)

A seagull eats a piece of dried fish of a man's hand during sunset at Bang Pu seaside resort in Samut Prakan province on the outskirts of Bangkok, Thailand, 13 January 2019. Every year during the cold winter months between October to March thousands of seagulls migrate to Bang Pu seaside from Siberia to escape the harsh winter. (Photo by Diego Azubel/EPA/EFE)

A pilgrim holds up the cross after it was thrown by an Orthodox priest into the water, during an epiphany ceremony to bless the sea, on the southeast resort of Ayia Napa, Cyprus, Friday, January 6, 2023. By tradition, a crucifix is cast into the waters of a lake or river, and it is believed that the person who retrieves it will be freed from evil spirits and will be healthy through the year. (Photo by Petros Karadjias/AP Photo)

A snowboarder wears a protective cushion at the Thaiwoo ski resort in Zhangjiakou close to venues for the Winter Olympics Beijing 2022, Hebei province, China, November 20, 2021. China hopes hosting the Games will springboard the country towards becoming a winter sports destination and will help deliver on a target set by President Xi Jinping to get 300 million Chinese involved in winter sports, with an aim to build a 1 trillion yuan ($157 billion) industry. (Photo by Thomas Peter/Reuters)

Rescue workers stand near dead bodies washed ashore in Ton Sai Bay in Thailand's Phi Phi island in this December 28, 2004 file photo. On December 26, 2004, a magnitude 9.15 quake off the coast of Indonesia's Aceh province triggered an Indian Ocean tsunami that killed around 226,000 people in Indonesia, Sri Lanka, India, Thailand and nine other countries. (Photo by Luis Enrique Ascui/Reuters)

A participants mends his vintage car during the annual London to Brighton veteran car run in London, Britain November 6, 2016. Around 600 classic cars took part in the annual 60 mile journey to the south coast resort. (Photo by Neil Hall/Reuters)