Content creator & Founder of Shop ARL, Amanda Rach Lee hosted the brand’s first New York City Pop-Up At Shopify NY in the last decade of January 2025. (Photo by Steve Alicea)

American actress Joey King in the second decade of May 2024 shares a silly selfie sipping a cocktail. (Photo by joeyking/Instagram)

A woman walks past servicemen of the self-proclaimed Donetsk People's Republic (DNR), who take part in a rehearsal for the Victory Day parade in Donetsk, Ukraine on May 3, 2018. (Photo by Alexander Ermochenko/Reuters)

Singer Katy Perry arrives at the Metropolitan Museum of Art Costume Institute Gala 2015 celebrating the opening of “China: Through the Looking Glass” in Manhattan, New York May 4, 2015. (Photo by Lucas Jackson/Reuters)

Miss France Iris Mittenaere (R) and Miss Haiti Raquel Pelissier hold hands before Mittenaere is announced winner of the 65th Miss Universe beauty pageant at the Mall of Asia Arena, in Pasay, Metro Manila, Philippines January 30, 2017. (Photo by Erik De Castro/Reuters)

“Over three years I photographed fans outside different concerts. I was fascinated by the different tribes of people that attended them, and how people emulated celebrity to form their identity. As I photographed the project I began to see how the concerts became events for people to come together with surrogate “families”, a chance to relive their youth or try and be part of a scene that happened before they were born” – James Mollison.

Photo: Madonna fans. (Photo by James Mollison)

A man dressed as a zombie poses during the Thrill The World 2009 event, which sees fans from all over the world dance simultaneous to Michael Jackson's “Thriller” at Luna Park on October 25, 2009 in Sydney, Australia. (Photo by Brendon Thorne/Getty Images)

A cosplay enthusiast poses as Serasu Vikutoria of the Hellsing anime series during the “Anime Friends” annual event in Sao Paulo July 19, 2015. Anime Friends is one of Brazil's biggest events related to anime, manga and Japanese culture. (Photo by Nacho Doce/Reuters)