This photo provided by Joan Marcus on August 28, 2015 shows ballerina Misty Copeland in the musical “On the Town” at the Lyric Theatre in New York. Until September 6, 2015 Copeland will play Miss Turnstiles, a love interest for one of three sailors enjoying a few hours of shore leave in 1940s New York. (Photo by Joan Marcus via AP Photo)

Russian opposition leader, Alexei Navalny (C), reacts as the court delivers the verdict in his trial, in the city of Kirov, Russia, 18 July 2013. Alexei Navalny was sentenced to five years in jail for theft on Thursday, an unexpectedly tough punishment which supporters said proved President Vladimir Putin was a dictator ruling by repression. (Photo by Valentina Svistunova/EPA)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

An Indonesian student protester runs after he caught fire while throwing a molotov cocktail towards police during a protest against the new president's decision to hike fuel prices this week in Makassar, South Sulawesi Province November 19, 2014. (Photo by Yusuf Ahmad/Reuters)

A woman walks up the steps decorated ahead of the Chinese New Year festival in Beijing, China, Thursday, January 12, 2017. The Chinese Lunar New Year is the most important holiday for Chinese and hundreds of millions are expected to return to their hometown to spend the new year with their family and relatives. (Photo by Ng Han Guan/AP Photo)

Samburu women of the Lorubai traditional dance group are seen wearing traditional beaded necklaces during a Peace Marathon for pastoralist communities at the Archers post in Isiolo, Kenya on April 26, 2018. The aim of the event is to bring the warring pastoralist communities of Samburu, Turkana, Borana and others together, and end the rivalry due to scarcity of pasture and water in the region. The peace marathon is organized by Kenya's Northern Rangeland Trust. (Photo by Simon Maina/AFP Photo)

American singer-songwriter Miley Cyrus attends the 2020 MTV Video Music Awards, broadcast on Sunday, August 30, 2020 in New York City. (Photo by Vijat Mohindra/MTV VMAs 2020/Vijat Mohindra/MTV VMAs 2020 via Getty Images)

A staff member, wearing a face mask following the coronavirus disease (COVID-19) outbreak, looks at a robot at the venue for the World Artificial Intelligence Conference (WAIC) in Shanghai, China on July 9, 2020. (Photo by Aly Song/Reuters)