One happy reveller smiled and gave a thumbs up to the camera in Newcastle, United Kingdom after receiving their A Level results on Tuesday, August 10, 2021. Students hit the town across the country, downing cocktails and letting their hair down after two years of studying during the pandemic. (Photo by Newcastle New Projects)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

A woman promotes a go-go dance bar in Pattaya, Thailand March 25, 2017. With mascots dressed as smiling fish and a police rock band, Thai authorities launched a “Happy Zone” at the weekend to improve the image of a city notorious for sеx tourism. Stung by foreign headlines portraying the seaside resort of Pattaya as “Sin City” and “The World’s Sеx Capital”, Thailand’s junta has begun a new effort to re-brand it. Businesses in the Happy Zone are asked to make the area feel safer, there are increased security patrols, police launched a mobile phone app for visitors to summon them if an emergency occurs. (Photo by Jorge Silva/Reuters)

Denis and Nelya, both 30, from Moscow, Russia invited brown bear Stepan along to their very special ceremony. As well as witnessing the couple exchange vows, the bear also played the role of registrar at one point. Denis said: “We both knew Stepan is a very kind bear but still it is a huge, unpredictable animal so we were a bit scared, but still happy to be able to make our dream come true. It was a fantastic experience to have this photoshoot with Stepan”. (Photo by Olga Barantseva/Caters News)