One happy reveller smiled and gave a thumbs up to the camera in Newcastle, United Kingdom after receiving their A Level results on Tuesday, August 10, 2021. Students hit the town across the country, downing cocktails and letting their hair down after two years of studying during the pandemic. (Photo by Newcastle New Projects)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Visitors to West Midlands Safari Park in Bewdley, UK on October 17, 2023 are enjoying the bright October sunshine ahead of the storms to come. A curious giraffe meets eye to eye with a car full of happy visitors while licking the car windscreen with his long tongue. (Photo by Lee Hudson/Alamy Live News)

A billboard for JELL-O stands at the corner of Grand Street and West Broadway on August 2, 2011 in New York City. The billboard acts as a mood-meter by analyzing Twitter and guaging the number of happy and sad emoticons used at any given moment, causing the billboard's face to change between a smile and a frown. (Photo by Andrew Burton/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.