While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

People carry their pets before the start of a pet blessing at Greenhills shopping mall in Manila October 3, 2015. Pets were blessed on Saturday in a celebration honouring the patron saint of animals Saint Francis of Assisi. (Photo by Romeo Ranoco/Reuters)

Jorge, an immigrant from Mexico, dressed as the Sesame Street character Elmo rests in Times Square, New York July 29, 2014. Elmo and Cookie Monster have long delighted young viewers on TV's “Sesame Street”, but the recent antics of New York street performers dressed as the beloved characters have drawn the ire of city officials and now the show's producers. Sesame Workshop, which owns the rights to Big Bird, Ernie and the assorted puppet monsters on the 45-year-old program, said on July 29, 2014 it was drafting plans to stop performers who dress up as the characters from appearing in Times Square, where they pose for photos with tourists and then demand tips. (Photo by Eduardo Munoz/Reuters)

A man enters an adult amusement establishment in Shinjuku's nightlife district of Kabukicho in Tokyo, August 27, 2015. (Photo by Thomas Peter/Reuters)

Philippine President Rodrigo Duterte looks at Miss Universe candidates at the presidential palace in Manila, Philippines January 23, 2017. (Photo by Erik De Castro/Reuters)

This image obtained January 31, 2017 from the US Geological Survey's Hawaiian Volcano Observatory showing a lava stream, pouring out of the lava tube on the sea cliff at the Kamokuna ocean entry from the Kilauea Volcano on January 29. (Photo by AFP Photo/USGS)

An Egyptian carries bread tray over his bicycle, in Cairo, Egypt, Saturday, November 19, 2016. Egypt is currently suffering an acute foreign currency shortage because of the decimation of its lucrative tourism industry, double digit rates of inflation and unemployment. (Photo by Amr Nabil/AP Photo)

This handout photo taken on February 12, 2017 and released on February 16 by the International Federation of Red Cross and Red Crescent Societies (IFRC) shows Mongolian herder Munkhbat Bazarragchaa (C) dragging two sheep – which recently died due to the weather - to a pile of dead animals behind his “ger” in Khuvsgul province, northern Mongolia. Thousands of Mongolian herders face disastrous livestock losses from dreaded severe weather known as the “dzud”, the Red Cross said on February 16, 2017 in launching an international emergency aid appeal. (Photo by Mirva Helenius/AFP Photo/IFRC)