While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

A boy and a woman run across a railway track as a train approaches in Chengdu, Sichuan province, China, October 8, 2015. Many residents disregard sign prohibiting this kind of illegal crossing and choose to do so to save time, local media reported. (Photo by Hao Fei/Reuters/Western China Metropolis Daily)

Visitors look at a giant puppet of a grandmother sleeping on a bed inside St George's Hall in Liverpool, northern England July 23, 2014. The grandmother is one of two giant models made for a World War I commemorative event. (Photo by Nigel Roddis/Reuters)

A visitor looks at a creation by Russian artist Irina Nakhova presented at the Russia's pavilion during the 56th International Art Exhibition (Biennale d'Arte) titled “All the Worlds Futures” on May 5, 2015 in Venice. (Photo by Gabriel Bouys/AFP Photo)

A picture taken with slow shutter speed shows members of the group “The Kattfiller” from Attendorn taking part during the Norddeutsche Championship carnivalesque dance sport in Kassel (Hessen), Germany, 28 February 2016. About 1,100 qualified dancers show in different disciplines their skills. (Photo by Swen Pfoertner/EPA)

A Chinese man uses an old film camera to take a picture of relatives near the Forbidden City on March 27, 2014 in Beijing, China. (Photo by Kevin Frayer/Getty Images)

A Buddhist monk salvages a statue of a Buddhist deity from a monastery around the famous Swayambhunath stupa after it was damaged by Saturday's earthquake in Kathmandu, Nepal, Thursday, April 30, 2015. In mere seconds, Saturday's earthquake devastated a swathe of Nepal. Three of the seven World Heritage sites in the Kathmandu Valley have been severely damaged, including Durbar Square with pagodas and temples dating from the 15th to 18th centuries, according to UNESCO, the United Nations cultural agency. (Photo by Niranjan Shrestha/AP Photo)

Policemen look at a wax figure of Rowan Atkinson, dressed as his popular television character Mr. Bean, on display outside a wax figure museum in Guangzhou, Guangdong province, August 24, 2014. (Photo by Alex Lee/Reuters)