Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

“Cyber Monsoon”, honorable mention in Places category. A torrential monsoon rain in Bhaktapur, Nepal. (© Anuar Patjane)

Shawn Layden, president and CEO of Sony Computer Entertainment America, addresses the audience during the Sony Playstation at E3 2015 news conference at the Los Angeles Sports Arena on Monday, June 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

Sports have the ability to transform groups of strangers into a united community. In the celebratory spirit surrounding the 2014 FIFA World Cup, Sony and the World Photography Organisation present UNITED – a contest honouring the passion of football fans around the world. Seven inspirational photographers have been selected by Sony and WPO to capture the atmosphere and celebration of the World Cup across the globe. Photo: France – French fans cheering for their team. (Photo by Anthony Lepinay)

A humpead wrasse, transported from Japan's southern island of Okinawa, swims with other tropical saltwater fish on display in a tank for the Sony Aquarium 2017 exhibition in Tokyo on July 31, 2017. The Sony Aquarium 2017 exhibition, featuring marine life common to the waters around Okinawa, runs until August 13. (Photo by Kazuhiro Nogi/AFP Photo)

Kazuo Hirai, President and Group CEO of Sony Computer Entertainment America, presents the Playstation Vita at the Sony Playstation media briefing on the eve of the Electronic Entertainment Expo (E3) on June 6, 2011 in Los Angeles, California. More than 45,000 people are expected to attend the annual three-day convention to see the latest games and announcements from the gaming industry. (Photo by David McNew/Getty Images)

People experience INTO SIGHT, a large-scale installation by Sony Design, where audience behaviour influences the visuals and soundscape in London on 16 September 2022. It combines Sony's Crystal LED display systems, which recently replaced green screen technology in one of the biggest developments in film production, with generative sound, see-through glass walls and mirrors. (Photo by Stephen Chung/Alamy Live News)

American actress Dakota Johnson at the Red-Carpet World Premiere of Columbia Pictures' MADAME WEB at the Regency Village Westwood Theater on February 12, 2024 in Los Angeles, California. (Photo by Stewart Cook/Getty Images for Sony Pictures)