“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“A huge wasp measuring 2.5 inches in length, visiting the banana tree in my front yard”. (Photo and comment by John Matzick, USA/2013 Sony World Photography Awards via The Atlantic)

Myanmar national award second-place winner: Kyaw Win Hlaing. “Mount Bromo is an active volcano in East Java, Indonesia. The name Bromo derives from the Javanese pronunciation of Brahma, the Hindu creator god”. (Photo by Kyaw Win Hlaing/Sony World Photography Awards 2018)

Natural world and wildlife shortlist. Lop Buri in Thailand is home to hundreds of macaques, which local residents consider to be disciples of the Hindu god Hanuman. While some people love them, others fear or even hate them. Despite the inconvenience they often cause, the macaques are generally respected and considered sacred. (Photo by Joan de la Malla/Sony World Photography Awards)

Cannabis cigarettes at the growing facility of the Tikun Olam company on March 7, 2011 near the northern city of Safed, Israel. In conjunction with Israel's Health Ministry, Tikon Olam are currently distributing cannabis for medicinal purposes to over 1800 people in Israel.

A Research In Motion BlackBerry device is shown on October 12, 2011 in Chicago, Illinois. A three-day disruption of service that has previously affected users in Europe, the Middle East, Africa and India has now spread to customers in North America. Customers are experiencing patchy email service and receiving no access to browsing or messaging. (Photo Illustration by Scott Olson/Getty Images)

A dog relaxes in an oxygen capsule “DOGS O2” at the Ownd Cafe on September 13, 2007 in Tokyo, Japan. The capsules come in a variety of sizes available for both dogs and cats for relaxation purposes. (Photo by Koichi Kamoshida/Getty Images)

Actress Lindsay Lohan and DJ Samantha Ronson attend the Charlotte Ronson Spring 2009 fashion show during Mercedes-Benz Fashion Week at The Promenade in Bryant Park on September 6, 2008 in New York City. (Photo by Stephen Lovekin/Getty Images for IMG)