American supermodel Bella Hadid sets pulses racing as she showcases a new range of bras by Victoria's Secret in February 2023. The 26-year-old model appears alongside several other catwalk beauties in the “Bras, That's Our Thing” campaign for the brand. Paloma Elsesser, Adut Akech and Taylor Hill also appear, as do Candice Huffine, Mayowa Nicholas, and Valentina Sampaio. (Photo by Camilla Summers-Valli/Victoria's Secret/The Mega Agency)

Heidi Klum and daughter Leni set pulses racing in red lingerie. The pair star in a new campaign for Italian underwear and accessory firm, Intimissimi. German supermodel Heidi, 49, and Leni, 18, her daughter with Flavio Briatore, previously starred in a campaign for the brand. They pose here in red ahead of Christmas on November 22, 2022. (Photo by Intimissimi/The Mega Agency)

Since her stint in the 2019 Love Island villa, where she made the nation laugh, Irish television personality Maura Higgins has been working as a brand ambassador for Ann Summers. And the 31-year-old has really set pulses racing in her latest edit with the saucy lingerie brand. Available online and in stores from today, December 1, 2021, Maura has looks absolutely stunning in the new Ann Summers Christmas campaign which includes bodysuits and basques, two-piece sets, bras, and thongs in festive hues for the Christmas season. (Photo by Ann Summers/The Mega Agency)

People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

Two young women embrace in bed together, both wearing white lace underwear. (Photo by Popperfoto/Getty Images)

Businesswoman with skirt caught in underwear. Image shot 2008, exact date unknown. (Photo by Alamy Stock Photo)

American media personality, socialite and model Kylie Jenner says “rise and shine” with her bra in the second decade of September 2022. (Photo by kyliejenner/Instagram)

American socialite Kylie Jenner in the second decade of November 2023 flaunts her assets in an Alo sports bra. (Photo by kyliejenner/Instagram)