241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.

A model presents a creation by designers Humberto Leon and Carol Lim as part of their Autumn/Winter 2015/2016 women's ready-to-wear collection for Japanese fashion house Kenzo during Paris Fashion Week March 8, 2015. (Photo by Gonzalo Fuentes/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A six-year-old acrobat performs on the opening of a tourist festival in Bozhou, Anhui province, China May 3, 2015. (Photo by Reuters/China Daily)