Drinkers celebrated on the last Friday before Christmas in York, United Kingdom on December 18, 2020. Black Eye Friday, affectionately named for its tendency to prompt drink-fuelled punch ups as the Christmas cheer spills over, has been dampened this year by the global coronavirus pandemic shutting bars and banning socialising. (Photo by Nb press ltd)

People have fun on an alley through Christmas lights in downtown Chisinau, Moldova, 23 December 2021. Traditionally, people from former countries of the Soviet Union, still celebrate Christmas on two occasions, on 25 December and 07 January. (Photo by Dumitru Doru/EPA/EFE)

Participants jump into the water during the 114th edition of the Copa Nadal (Christmas Cup) swimming race in Barcelona's Port Vell on December 25, 2023. The traditional 200-meter Christmas swimming race gathered around 300 participants on Barcelona's Port Vell (old harbour). (Photo by Josep Lago/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

People look at a vehicle at the “Salon Prive” luxury and supercar event on June 22, 2011 in London, England. The annual three day Salon Prive offers the opportunity to view the most exotic modern and vintage super cars in the world and is being held for the first time at Syon Park. (Photo by Dan Kitwood/Getty Images)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Filipino children play as they are doing caroling activities on the street near an airport, days before Christmas in Manila, Philippines, 20 December 2017. Filipinos celebrate the longest Christmas in the world which starts as early as September every year. (Photo by Francis R. Malasig/EPA/EFE)