KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform “jobs” and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands.

Demonstrators are seen running for shelter from a protest against plans for new austerity measures October 19, 2011 in Athens, Greece. Greece's largest labor unions have called for a 48-hour strike, while the Socialist government is beginning to push through legislation for cost cutting reforms. (Photo by Milos Bicanski/Getty Images)

A Pablo Picasso papier mache “huge head” mask, known as “Capgros” in Catalan, is displayed at the entrance of the “El Ingenio” shop on August 23, 2011 in Barcelona, Spain. “El Ingenio” (The Ingenuity) has been making and selling papier mache giant masks and huge heads for Catalan popular festivals since 1838. The “La Merce” festival will be held on September 24 to observe the feast day of Our Lady of Mercy, patron saint of Barcelona. (Photo by David Ramos/Getty Images)

Pedestrians fight wind and rain as they cross Hollywood Boulevard during Tropical Storm Hilary, Sunday, August 20, 2023, in Los Angeles. (Photo by Chris Pizzello/AP Photo)

A person takes a picture of the “Temple”, a 21-foot painted bronze sculpture from 2008, by British artist Damien Hirst, as the spread of the coronavirus disease (COVID-19) continues in the Alpine resort of St. Moritz, Switzerland February 25, 2021. (Photo by Arnd Wiegmann/Reuters)