The eighth annual Nipponbashi Street Festa stamped Osaka March 20, 2012 (Nipponbashi is Osaka’s geek district – much like Akihabara is for Tokyo). Cosplayers turned up in colourful outfits, dressing as characters from their favourite manga, anime, and video games. The street was closed to cars, and otaku flooded the streets, snapping pics, cosplaying, and hanging out.

A mother raise her glass filled with 2017 Beaujolais Nouveau wine as she holds her child in a colored hot water “wine bath” at Hakone Kowakien Yunessun hot spring resort in Hakone, west of Tokyo, Japan, 16 November 2017, on the day of the Beaujolais Nouveau official release. With Germany and the United States, Japan is a major market for the Beaujolais Nouveau. (Photo by Franck Robichon/EPA/EFE)

An employee places goods of Pokemon video game characters on display at a Pokemon store in Tokyo on February 26, 2021. Twenty-five years after Pokemon first began delighting children and adults alike, the phenomenon is still capturing hearts, with smartphone craze Pokemon Go enjoying record success in virus-hit 2020. (Photo by Behrouz Mehri/AFP Photo)

A sushi restaurant staff member holds the cut tail of the auctioned 212-kilogram Bluefin tuna after the New Year's first auction of the Toyosu Market, at the Kaiten Sushi Ginza Onodera in Tokyo, Japan, 05 January 2023. Yukitaka Yamaguchi, president of wholesaler Yamayuki, and the company operating the Sushi Ginza Onodera restaurants, secured the first tuna auction of the New Year with a bid of almost 257,000 euros (36.04 million Japanese Yen). (Photo by Franck Robichon/EPA/EFE)

Minoru Suzuki and Sanshiro Takagi, wrestlers from Japanese professional wrestling promotion DDT Pro-Wrestling, fight inside Tokaido Shinkansen bullet train from Tokyo to Nagoya during a wrestling show in Japan on September 18, 2023, in this handout photo released by JR Tokai (The Central Japan Railway Company). (Photo by JR Tokai/Handout via Reuters)

A reveller sleeps on the pavement during the Sanja Matsuri festival in the Asakusa district of Tokyo May 17, 2015. The Sanja Matsuri festival attracts over about one million visitors over its duration of three days, when parties of revellers carry portable shrines through the Asakusa neighbourhood, rocking and shaking them in a belief that this intensified the powers of the deities that reside inside them. (Photo by Thomas Peter/Reuters)

Two office workers wearing summer kimonos Yukata look at paper lanterns as they visit on the eve of Mitama Matsuri, a summer festival at Yasukuni Shrine in Tokyo, Japan, 13 July 2015. About 300,000 people visit the shrine decorated with about 30,000 lanterns during the three-day summer festival aiming at comforting souls of dead, especially for the war dead. The festival is after Japan's Buddhist custom to honor and comfort souls of family's ancestors. (Photo by Kimimasa Mayama/EPA)

Juri Mitomi, 20, holds a cigarette after a Coming of Age Day celebration ceremony at an amusement park in Tokyo January 12, 2015. According to a government announcement, more than 1.2 million men and women who were born in 1994 marked the coming of age this year, an increase of approximately 50,000 from last year. The increase is also the first since 1995. (Photo by Yuya Shino/Reuters)