“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Models present creations of fashion brand motonari ono during Tokyo Fantashion at a shopping district in Tokyo, Japan, August 16, 2015. Tokyo Fantashion is a one-day showcase event of up-and-coming fashion trends, organised by Tokyo Creators, a group of 20 new brands. (Photo by Yuya Shino/Reuters)

The Cliff Promenade in Netanya is considered to be one of the most beautiful in Israel. It's a nice place for walk, there are marvelous lawns, magnificent observation points, romantic sitting areas in front of the sea, paragliding sites and playgrounds for children. One of the specific features of the promenade, which attracts many people, is mosaic sculpture project "New Wave" created by the sculptor and designer Ruslan Sergeev. At the end of the film you can see The Victory Monument, located next to the promenade.

Hawaiian surfer Sean Yoro aka Hula combines his love of surfing and his artistic talent, creating hyperrealistic portraits of bathing women at different seaside locations. His work is inspired by street art and abandoned spaces that he uses as his hard-to-reach canvases. Carefully carrying cans of colored paint on the edge of his board, the New York-based artist applies his half submerged female portraits onto the wall.

Retired Malam Jabba engineer Akbar Ali skis down the piste at the ski resort in Malam Jabba, Pakistan February 7, 2017. Atop the piste of Malam Jabba in Pakistan's once dangerous Swat Valley skiers schuss downhill, a new Chinese-built chairlift ferries tourists to the peak, and a luxury hotel is under construction to replace one torched by the Taliban. (Photo by Caren Firouz/Reuters)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

A Venezuelan Bolivarian National Police officer fires tear gas towards demonstrators during a protest in Caracas, Venezuela, Monday, April 10, 2017. Thousands of people in Venezuela's capital are protesting against the government of President Nicolas Maduro, demanding new elections and vowing to stay in the streets during the usually quiet Easter Week. (Photo by Fernando Llano/AP Photo)

A performer dressed in costume prepares to participate in the Gay and Lesbian Mardi Gras parade in Sydney, Australia, March 5, 2016. The Sydney Mardi Gras parade began in 1978 as a march and commemoration of the 1969 Stonewall Riots of New York. It is an annual event promoting awareness of gay, lesbian, bisexual and transgender issues and themes. (Photo by David Gray/Reuters)