While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Magbola Alhadi, 20, and her three children pose for a portrait in Jamam refugee camp in Maban County, South Sudan on August 11th, 2012. Magboola and her family weathered aerial bombing raids for several months, but decided it was time to leave their village of Bofe the night that soldiers arrived and opened fire. With her three children, she travelled for 12 days from Bofe to the town of El Fudj, on the South Sudanese border. The most important thing that Magboola was able to bring with her is the saucepan she holds in this photograph. It wasn't the largest pot that she had in Bofe, but it was small enough she could travel with it, yet big enough to cook sorghum for herself and her three daughters (from left: Aduna Omar, 6, Halima Omar, 4, and Arfa Omar, 2) during their journey. (Photo by Brian Sokol/Panos Pictures)

A Rajasthani folk dance artist performs while standing on two glasses during the “Dhora Ri Mahak” festival in Bhopal, India, 07 January 2015. The event is being organised by the “Indira Gandhi Rashtriya Manav Sangrahalaya” anthropology museum. (Photo by Sanjeev Gupta/EPA)

A woman has her hair blown by the wind during a snowstorm in Quebec City, on December 22, 2013. (Photo by Mathieu Belanger/Reuters)

Female North Korean soldiers patrol along the banks of Yalu River, near the North Korean town of Sinuiju, opposite the Chinese border city of Dandong, April 11, 2013. South Korea and the United States were on high alert for a North Korean missile launch on Thursday as the hermit kingdom turned its attention to celebrating its ruling Kim dynasty and appeared to tone down rhetoric of impending war. (Photo by Jacky Chen/Reuters)

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Indian commuters wade through floodwaters during the continuous rain shower in Calcutta, India, July 10, 2015. A monsoon shower hit the city and disrupted daily life. The Indian monsoon, takes place between May and September. (Photo by Piyal Adhikary/EPA)

A volunteer photographs a woman as she kisses a volunteer wearing a condom costume during marking the International Condom Day in Kiev, Ukraine, 13 February 2015. The event was organized to promote and create awareness towards “Safe s*x” and the use of condoms to control and prevent Human Immunodeficiency Virus (HIV) and other sexually transmitted diseases on the occasion of the International Condom day. (Photo by Roman Pilipey/EPA)

A girl jumps over a campfire while celebrating Ivan Kupala Night, a traditional Slavic holiday not far from Kiev on July 6, 2013. During the celebration, originating in pagan times, people plait wreaths, jump over fires, and swim naked. (Photo by Sergei Supinsky/AFP Photo)